The 2023 Toyota Prius may be the glow-up of the century. This former fuddy-duddy has extra energy, higher styling and extra tech than its predecessor, which ought to assist it achieve floor with a brand new swath of the shopping for public. When you may anticipate a serious generational enchancment like this to have a drastic impact on the worth, the 2023 Prius stays surprisingly inexpensive.
Toyota this week unveiled pricing for the 2023 Prius. The bottom LE will begin at $28,545, together with $1,095 in vacation spot costs. The bottom powertrain pairs a 2.0-liter fuel engine to an electrical motor for a web 194 horsepower. All-wheel drive, which places one other electrical motor on the rear axle and bumps web output to 196 hp, is a $1,400 improve irrespective of the trim.
The Prius LE is not any slouch within the gear division. The usual equipment on essentially the most inexpensive new Prius contains an 8-inch touchscreen operating the newest Toyota Audio Multimedia infotainment software program, six USB-C ports and blind-spot monitoring. Each Prius additionally comes commonplace with Toyota Security Sense 3.0, the automaker’s suite of energetic and passive driver aids that features computerized emergency braking, lane-departure mitigation, adaptive cruise management and computerized excessive beams. There’s additionally a brand new Proactive Driving Help that may gently brake and support steering in curves and when managing distance between automobiles at pace.
Shifting up from the LE, we now have the center possibility, the Prius XLE. This mannequin, which is able to set you again $31,995 in FWD guise, provides a bunch of additional gear, together with 19-inch alloy wheels, an influence driver’s seat, rain-sensing wipers, wi-fi machine charging and parking sensors. A hard and fast-glass roof is a $1,000 possibility, whereas a bigger 12.3-inch infotainment display screen might be had for $735.
On the high of the lineup is the $35,560 Prius Restricted. Along with carrying all the usual and optionally available gear talked about above, the Restricted will get heated and ventilated entrance seats, a heated steering wheel and a powered trunk. A digital rearview mirror is a $200 improve, whereas heated rear seats price $350. There’s additionally a $1,085 package deal that provides energetic parking help and a surround-view digicam system. With all-wheel drive, the Prius lineup tops out at $36,960 earlier than choices.