Since it is the season of giving, Amazon is as soon as once more providing clients the prospect to thank the corporate’s drivers with a $5 tip.
Amazon introduced Wednesday it is bringing again the “Alexa, Thank My Driver” program after initially launching it earlier this month.
The initiative was so profitable after kicking off in early December that Amazon needed to shut it down after someday.
“‘Alexa, thank my driver’ exceeded our expectations. We’re glad to see clients all in favour of thanking their drivers and encourage them to proceed doing so,” Amazon spokesperson Lauren Samaha stated in a press release despatched to USA TODAY on December 10.
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How do I ‘Thank My Driver’?
Clients with an Alexa-enabled system resembling an Echo speaker or Echo Present, or by way of the retailer’s purchasing apps, can merely say “Alexa, Thank My Driver.”
The driving force who made the shopper’s most up-to-date supply will obtain a $5 tip. Amazon stated it could proceed this system up till the primary million thank-yous from clients.
In the course of the promotion’s first run, the 5 drivers with probably the most thank-yous had been awarded $10,000, plus an extra $10,000 to their charity of alternative.
Why did Amazon cease ‘Thank My Driver’?
Like this new try, the primary run launched on December 7 and was restricted to the primary million thank-yous, which Amazon reached inside 36 hours.
Amazon faces lawsuit over ideas
The tech big kicked off the primary marketing campaign the identical day Washington, D.C., Legal professional Common Karl Racine introduced a lawsuit accusing Amazon of utilizing greater than $1 million from D.C. shoppers’ ideas between 2016 and 2019 to subsidize its personal labor prices.
Below the scheme, the swimsuit claims, the corporate tricked “shoppers into considering they had been rising drivers’ compensation when Amazon was really diverting (their) tricks to cut back its personal labor prices and improve earnings.”
“This swimsuit is about offering employees the guidelines they’re owed and telling shoppers the reality,” stated Racine in a press release.
Contributing: Bailey Schulz, Wyatte Grantham-Philips
Comply with Brett Molina on Twitter: @brettmolina23.
