Palo Alto Networks CEO calls generative AI a boon for buyer satisfaction and firm effectivity

Palo Alto NetworksCEO Nikesh Arora on Tuesday hailed generative synthetic intelligence within the cybersecurity area, telling CNBC’s Jim Cramer that the expertise has the potential to maximise effectivity for purchasers and employees.

“I feel that is going to drive an incredible quantity of effectivity and buyer happiness [generative AI] On one finish,” Arora stated. “I feel on the opposite finish, it is clearly super alternative in the best way it will probably drive efficiencies in how corporations are run.”

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Arora stated that generative AI will enable the corporate to double in dimension over the subsequent few years with out scaling again workers proportionally. Utilizing the AI ​​mannequin, Arora’s crew was in a position to create a advertising and marketing narrative for considered one of Palo Alto’s new merchandise in document time. Sometimes, it could take six individuals to finish the duty over two weeks. As an alternative, Generative AI was in a position to full the challenge in 4 hours.

However he additionally emphasised that AI usually is nothing new to Palo Alto, as the corporate has been utilizing that expertise to resolve cybersecurity points for years.

Regardless of the productiveness advantages of generative AI, Arora acknowledged its risks and the potential for abuse by unhealthy actors.

“We’re producing malware, we’re making an attempt to see the way to shield prospects from it, we’re constructing new strategies for assaults utilizing generative AI in our labs to see if we will the way to design antidotes and options and make them out there to our prospects, “so the unhealthy penalties of AI could be averted,” he stated.

One of many greatest issues about generative AI is its potential to create deepfakes – items of media which were digitally fabricated however appear actual – normally to current a false story or unfold misinformation. Arora stated that the entire society will undoubtedly should take care of deepfakes, however he’s positive that finally an answer can be discovered. For instance, he stated he is already heard speak of individuals creating secure phrases in order to not be fooled by deepfakes or unhealthy AI.

Palo Alto’s Tuesday earnings report confirmed the corporate’s complete income rose 24% yr over yr, barely exceeding the consensus estimate of $1.72 billion.

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Disclaimer: CNBC Investing Membership Charitable Belief holds shares of Palo Alto Networks,