Hey, Credit score Heroes.
Immediately we have now a really particular visitor. Ryan Helms is right here. He is the co-founder of the podcast copywriter at Melville, and he is additionally the CEO of Legacy podcasting. Ryan is a content material advertising and marketing knowledgeable, and I am gonna ask him how one can create content material that generates leads and drives income for your enterprise.
So that you higher stick round. Okay?
If that is your first time listening to my podcast each week, I give credit score restore suggestions and recommendation on bootstrapping your enterprise from nothing. So be sure you click on subscribe now and prepare to begin altering lives.
Okay, let’s get into this.
Our most profitable credit score heroes, those who make tens of millions of {dollars}, the one factor all of them have in widespread is that they create a ton of content material, and that is how they construct belief and get leads. And as you may see, I create a whole lot of content material too. Hopefully I am all over the place you look. And Ryan’s firm, legacy Podcasting helps us to provide our podcast, this podcast, and to get a ton of content material on the market as nicely. So mainly, Ryan is within the enterprise of making content material, however he is additionally a content material creator. So he understands precisely how and why content material advertising and marketing can drive income for your enterprise it doesn’t matter what dimension you are at. So, I do know you are gonna love this interview, so welcome to the podcast, Ryan.
Ryan Helms (01:22):
Thanks, man. Stoked to be right here. Uh, look ahead to bringing as a lot worth as attainable at present.
Daniel Rosen (01:27):
I am excited you are right here too, and I wanna know all the pieces, however let’s begin with what’s content material advertising and marketing?
Ryan Helms (01:35):
Yeah, good query. Uh, as a result of that is sort of the baseline basis for all of this. So content material advertising and marketing is just put, like there, there’s most likely 100 definitions for it, however I view it as creating content material, whether or not or not it’s audio, video, social media, with the purpose of getting consciousness for one thing, may very well be a product, service, enterprise, no matter it’s. So create content material, get consciousness for one thing, to me that is content material advertising and marketing.
Daniel Rosen (02:02):
Superior. And begin to get, begin to construct belief. Yep. After which get these clients.
Ryan Helms (02:07): Sure, precisely
Daniel Rosen (02:08):
Proper. So how did you grow to be an knowledgeable at content material advertising and marketing? Did you go to high school for this, a enterprise college, movie college, otherwise you all self-taught?
Ryan Helms (02:17):
No, no, not, didn’t go to high school for this. Uh, sort of stumbled into it. I used to be working within the company world doing, uh, provide chain and logistics for a giant chemical firm. Began a podcast of my very own in 2016. And from there, the, the remaining is historical past. I grew to become a practitioner of making content material, ultimately began the company and have been doing that for 4 years now.
Daniel Rosen (02:41):
What service does your organization legacy podcasting present?
Ryan Helms (02:45):
At its core, it, it is, we do content material advertising and marketing for, for companies. Uh, one factor that we perform a little bit completely different is we do one thing we name content material funnels. It is a extra strategic manner to consider the way you produce content material. So it isn’t, not simply let’s pump out as a lot content material on the web as we are able to. Like, there’s lots of people that try this, and it, it is sort of like that is the shotgun strategy. That is the, like, let’s simply shoot as a lot as we are able to and hope that we hit one thing proper. However we need to be extra considerate and methodic about how we create content material. We need to create content material that we all know persons are looking for. And we additionally wanna put content material the place we all know our viewers is. So you need to step again. You need to consider your enterprise. Perhaps the viewers is on LinkedIn, any person else’s, perhaps it is Instagram. You, you need to consider the place your market is. And that is a part of what we do from a strategic standpoint. Outdoors of simply producing content material,
Daniel Rosen (03:38):
What are among the firms you’re employed with and what are the sorts of content material that you simply assist them to create?
Ryan Helms (03:44):
Effectively, you are one among them. So, so firms like yours, proper? So all completely different verticals, uh, like, you already know, you are a SaaS firm at, on the core. We, we work with, you already know, individuals such as you. We have got, you already know, firms which might be doing a billion plus in income yearly which might be large firms. We have got small teaching, uh, shoppers which might be like one, one individual outlets. You recognize, all the pieces in between, you already know, WeWork, as a result of should you do content material advertising and marketing, proper? It, it’s agnostic to your trade or your area of interest. The identical fundamentals apply to that billion greenback annual income firm. As they try this solo, uh, coach or creator, identical fundamentals apply. They’re simply completely different scales and completely different ranges to the sport. Similar issues apply. We assist all kinds of individuals.
Daniel Rosen (04:33):
And what outcomes have you ever pushed for different firms? And we may definitely discuss what you’ve got finished for us, cuz you do all this stuff for me. Sure, and also you’re all over the place. I, I imply, I am all over the place <snigger>, and that is all due to you.
Ryan Helms (04:45):
Yeah. So there’s, if you consider outcomes, there’s actually two methods to consider it from content material advertising and marketing. And I feel that is actually vital for anybody getting concerned with beginning to create content material for his or her enterprise, you need to perceive why you are doing it. Like, oftentimes individuals suppose, I would like 1,000,000 Instagram followers, or I would like like 100 thousand YouTube subscribers. However I all the time say, is that what you really need? Is that particular factor? Is, is that what’s gonna transfer the needle probably the most? So there’s actually two objectives. You will have relationships that that is one typical purpose. After which you will have the, the metrics, proper? The vainness, the the million downloads, the, the 100 thousand million subscribers. And you need to actually ask your self, what’s that, that purpose that you really want? So we have now some shoppers, the purpose is pure relationships. We’re serving to them begin conversations with individuals that might be nice for his or her enterprise.
(05:37):
And we are able to sort of discuss this a bit bit extra as we get into this dialog. Like, how would possibly somebody within the credit score restore enterprise leverage content material? So there’s the relationships piece and there is a pure development piece. I feel you guys, if you began with us, if we, nicely, the podcast was model new, uh, on YouTube. I feel you guys have been at like 2,500 subscribers or one thing like that. Mm-hmm. <affirmative> now it was unhealthy. Perhaps two years later we’re at like 35,000 or one thing like that. So in, in a reasonably area of interest atmosphere. So these are all issues which might be actually vital for any person simply beginning out, as a result of should you say, I’ve 35,000 YouTube subscribers, any person would possibly say, nicely, Mr. Bees has like 100 million, like, massive deal. Proper? However you need to perceive that. It is like, that is implausible. However should you’re a, a enterprise and also you’re doing this to, to develop your enterprise, you do not want 1,000,000 subscribers for it to be very profitable and impactful in your enterprise. I do not know. I I assume I might ask you, Daniel, do you suppose going from 2,500 subscribers on YouTube to 35,000 has been useful to your enterprise?
Daniel Rosen (06:40):
Completely. It is bringing us a lot of clients. It has been wonderful.
Ryan Helms (06:45):
Yeah, completely. And we have one other consumer, after we began working with them again in Could, that they had 30,000, uh, subscribers on their YouTube channel. They do a, they’ve a training enterprise and, and a data product, a course enterprise. They usually do no paid advertising and marketing in any respect, all YouTube, all natural. So that they do lengthy kind YouTube after which YouTube shorts, that are just like the highlights, the 62nd clips, they do about 4 million, or they’re on a tempo to do about 4 million in income. A 3 individual operation, all from natural YouTube, actually making a video on a subject, somebody clicking the hyperlink within the description and shopping for the services or products. So like you do not want 1,000,000 individuals to have a extremely impactful, each from the he the show you how to give individuals and in addition impactful in your checking account. Uh, you do not want a giant viewers for that to occur.
Daniel Rosen (07:38):
Certain, certain, certain. And in addition to getting clients, it is helped us in so many different methods. This podcast has grow to be the useful resource for anybody eager to learn to develop or scale their credit score restore enterprise, or tips on how to take away this or that from a credit score report. It is so cool to see in our group, somebody asks query and another person will say, simply go take heed to Daniel’s podcast. So it is actually helped with that, with training, with belief, it is helped with all the pieces. It has been wonderful. However since our listener right here at present are people who find themselves beginning or operating a credit score restore enterprise, why particularly ought to they think about they’re, they’re fairly small companies. Mm-hmm. <affirmative> at, firstly. Why ought to they think about a podcast and content material creation as their advertising and marketing technique?
Ryan Helms (08:27):
To assist me greatest reply which might be, are these, uh, are these companies, are these credit score restore companies? Are they, are their clients geographically constrained? That means are they servicing like a neighborhood, uh, inhabitants?
Daniel Rosen (08:40):
That is how they often begin.
Ryan Helms (08:42):
Cool. So if I used to be servicing a selected area, so there’s, there’s various things you may do. So should you say, I wanna create content material, okay, what does that imply? I may begin a podcast, I may begin a YouTube channel. I may begin doing TikTok, I may may write a weblog. I may begin a e-newsletter. There’s a whole lot of issues that I may do. The proper query is, what ought to I be doing? Proper? Realizing that that’s my standards, and actually what I imagine is one of the best in that scenario, understanding that my purpose is to develop my credit score restore enterprise, that’s what I need to occur. I do not essentially care if I get 1,000,000 downloads or have 1,000,000 followers. If that occurs, superior, implausible. However, however the metric is, is my enterprise rising on account of me creating extra content material? And if that is what I am seeking to do, I might begin a podcast.
(09:30):
I would not fear about it being the most important podcast on the earth. I might fear about sitting down with individuals in my group that might create a community, that might create relationships that might result in extra enterprise and extra shoppers for me, as a result of they are saying your community is your web value. And a beginning a neighborhood base podcast is totally implausible for that. It might probably work for credit score restore enterprise, it may possibly work for any kind of enterprise. A terrific instance, uh, I will offer you one for a, a consumer that we’re engaged on proper now, simply to sort of illustrate how this may occur, uh, for a, some considerably obscure, uh, enterprise. So we have this consumer that we’re beginning out with, they do business lighting, so for like universities and like downtowns of cities and stuff like that, they arrive in and put in like l e d lighting and all, like all all through the town and all through the college to allow them to change the colours and it is linked to the web and stuff like that.
(10:26):
So after we sat down with them, the, the present that we’re crafting for them says the, the man was considerably concerned with training, the man, I imply the ceo, the who would be the host. Uh, however we will not identical to, create one thing about like residential or, or business lighting, as a result of who needs to take heed to that? That sounds boring. So then we mentioned, who, who’s your buyer? Effectively, their greatest buyer from a contract standpoint is universities. So the present that we’re crafting for them is round, uh, the way forward for larger training. And he is truly going to interview, uh, deans and administrators of operations inside universities and use the podcast as a device to provoke a dialog. He is not making an attempt to pitch them or promote them like throughout an interview, nevertheless it opens that door and it begins that dialog with these individuals that might’ve been actually laborious for him to get in entrance of in any other case. In order that’s one instance of how one can craft a present to, to serve a objective that each gives attention-grabbing content material and in addition serves your enterprise as nicely. So now he is gonna have all these nice contacts and relationships with individuals, they usually’re gonna grow to be conscious of what he is doing and the way he can serve them simply by means of the character of pure dialog that’ll occur both earlier than the interview begins or when it ends. Does that make sense?
Daniel Rosen (11:44):
That makes a whole lot of sense. So if our, if our viewer is beginning or operating a credit score restore enterprise, there, there are clients are people who find themselves making an attempt to succeed in a giant purpose, like purchase a home or a automobile. They’re getting shoppers from associates which might be referring shoppers to them. So they might be mortgage actual property, they’re realtors, they may very well be dentists, individuals who set up photo voltaic. Anyone with a excessive ticket merchandise that wants good credit score to qualify that buyer, they’re turning away individuals all day, daily. So what would somebody in that scenario, would it not be an interview present maybe with these associates?
Ryan Helms (12:22):
Yeah, a a completely spot on. That is what I might do. I might create an interview-based podcast the place I goal, for instance it is, uh, mortgage brokers, for instance. Like I, I might most likely decide like a vertical inside that simply so we may create a theme for our present. Mm-hmm. <affirmative>. So it, it, so it appeared like there’s an precise present right here, proper? As a result of we’re producing content material and also you, you do not need it to be like far and wide. We’re speaking to photo voltaic individuals after which mortgage individuals. And let’s create some, like a cohesive message right here. We’ll discuss to mortgage brokers. You are gonna create a present. Uh, it may very well be round, for instance you reside in Atlanta, Georgia, proper? Perhaps you create a podcast that talks concerning the native actual property market in Atlanta, Georgia, proper? So you’ve got obtained some theme there. And you’ll discuss to brokers, you may discuss to mortgage brokers, whoever else would possibly make sense.
(13:09):
I am undoubtedly not an actual property knowledgeable, however whoever else would possibly make sense beneath that umbrella. And people relationships grow to be people who gonna refer extra to you down the street. And this can be a manner for you, once more, simply to provoke that dialog, to have that, that relationship with them in a manner that’s going to get you to take a seat down with them for 30, 45 minutes, 60 minutes and have a only a, an excellent dialog. You are gonna get to know them. Do you want that individual? Do you even need to do enterprise with that individual? Proper? They’re gonna get a really feel for you. And it may very well be the beginning of an awesome partnership. And should you do that each week, let’s get sensible. For example you spend 45 minutes, uh, discovering the individual and doing the outreach and getting them to say sure. And also you spend one other 45 minutes to, uh, to do the present. So for instance, and then you definately rent somebody on the facet to provide it. So for instance you spend three hours per week producing this present, proper? You do one per week for a 12 months. That is 52 conversations that you may have all through that 12 months that you simply most likely wouldn’t have had in any other case, or you wouldn’t have had that in depth and, and obtained to construct that belief as quick as you’ll have in any other case. So I, I feel that may very well be an awesome use case for it.
Daniel Rosen (14:24):
Completely. And you would be additional constructing the connection with these associates who’re gonna be sending you shoppers. Yep. Now, a whole lot of our most profitable credit score heroes additionally, they’re posting on TikTok and all these different, uh, Fb and all the pieces else, um, credit score suggestions mm-hmm. <affirmative>, they usually’re, they try this no less than thrice a day. How would that slot in with this situation?
Ryan Helms (14:47):
I feel you may proceed to do this one right here. This is the, the, the massive recommendation that I give round this. You wanna decide your platform, particularly mm-hmm. If you do not have a group, so Daniel, you’ve got obtained us, proper? So that you may be all over the place, proper? But when you do not have an organization like us, or you do not have an inside group to do that for you, you, you do not need to overload your self. Cuz what occurs, and I’ve seen it 100 instances, should you attempt to do all the pieces, you may do all the pieces for about two or three months after which you find yourself doing nothing since you get overloaded and burned out, proper? So I am an enormous fan of beginning small and scaling up over time. So should you needed to do that podcast, implausible, try this. And should you needed to proceed to put up the following pointers, you are able to do that. However decide your platform. Is it Instagram? Is it TikTok, is it Twitter? Is it LinkedIn? Is it your private Fb? And simply decide to doing it on one platform. Only one. As a result of should you attempt to be all over the place and also you’re, you are spending two hours a day posting these credit score suggestions, ultimately the probabilities that you simply get burnt out are, are excessive. In order that, that is what I might say. Preserve doing it. Completely. Uh, however decide your poison so to talk. Proper? Work out the place you wanna put up.
Daniel Rosen (15:59):
Makes a whole lot of sense. What’s your common recommendation for somebody who would not have a group however needs to get began on a podcast? They’re on a finances, what may you inform them?
Ryan Helms (16:09):
Get on Amazon first. Uh, purchase a kind in u s B mic. I might get both, there’s one referred to as, I will get actually particular right here. There’s one referred to as the A T R 2100 X. Uh, you will get it for like perhaps 70 bucks or one thing like that. It will have a U S B C connection, which is just like the newer fashion and A U S B A, which is an older fashion. So it will work on any laptop. Sounds actually good. It will include a bit stand, it will plug proper in by means of your laptop. You do not want some other fancy tools, actually simply plug it proper in. And you’ll actually begin a podcast with simply that. If in case you have a MacBook laptop computer or laptop, uh, there is a program already in your laptop computer referred to as a storage band. So that you most likely do not know it is there, however seek for it. It is most likely there.
(16:55):
If in case you have a Home windows laptop, you may obtain a program referred to as Audacity, A U D A C I T Y. You’ll be able to document your interviews instantly into that. You possibly can use a device like we’re utilizing proper now referred to as Squad Solid, the place you may document prime quality audio and video and it offers you that visible really feel that is paid. In the event you wanna go to the free route, use zoom, proper? You may give, give ’em a zoom hyperlink, dial proper in. However all you would wish is that mic. The one factor you need to pay for is the mic. Or then simply get a Zoom account. In the event you do not wanna pay for the rest, however you wanna see the individual visually for like a video interview, ship them the zoom hyperlink, you are able to rock and roll. Like, that is, that is base, that is no excuses. Like should you obtained 80 bucks, you can begin a podcast.
Daniel Rosen (17:39):
And what are among the greatest errors individuals make once they’re beginning a podcast?
Ryan Helms (17:44):
Uh, they decide themselves too shortly. That is one, proper? Mm-hmm. <affirmative>, I all the time inform individuals, don’t even begin critiquing your self to, for instance you are doing an interview podcast until you’ve got no less than finished 10. Like the primary 10 are full warmups. Like, that is how I I view it. So with that mentioned, don’t go for like a-list kind individuals. So should you’re doing interviews and for instance you are, you are going after your native market, we’ll simply use the Atlanta market. Cuz I used that an instance earlier. Uh, you would not wanna go after just like the mayor of Atlanta or some superstar in Atlanta on your first, one among your first 10 interviews since you’re, you are gonna be rocky. It is gonna be a, a bumpy street. You are not gonna be polished, like go after i, I all the time say like some seedless kind individuals for, on your first batch, proper? To get warmed as much as, to get conversant in the medium.
(18:36):
After which you can begin to raise and, and escalate the kind of individual that you simply’re, uh, making an attempt to carry on. In order that’s a giant one. Do not decide your self too fast. And do not attempt to come out of the gates with, uh, celebrities proper off the bat. I all the time inform individuals, and I inform this to shoppers as nicely, once they strategy us, should you’re not prepared to decide to doing this for a 12 months, like do not even begin as a result of content material advertising and marketing, whereas it has a ton of nice advantages, it’s a long-term play, particularly if anybody has ever ran like a Fb advert or an Instagram advert or something like that, you may run the advert and instantly get a end result, proper? It is like a one-to-one, proper? It is that dopamine. It is like ran the advert, somebody clicked it, they purchased the factor, or no less than you noticed it, they clicked with content material advertising and marketing, it is a long run place.
(19:22):
So you need to perceive that entering into, that there is a lengthy tail to this. However usually what occurs is you will have a protracted interval, let’s simply say it is 10 months, proper? You will have a protracted interval the place you will have gradual, gradual, gradual, gradual, gradual. After which you will have that little hockey stick that occurs the place some inflection level alongside the way in which, and also you by no means know when that is gonna occur. Like we, we have one, uh, video that we noticed, uh, truly simply this week on a consumer that the video, it was a YouTube video and it had been printed for 290 days, so like three quarters of a 12 months. And it was gradual, gradual, gradual, gradual. After which one thing occurred wasn’t something anybody did, it was simply the algorithm. Like any person stumbled throughout it and despatched some good vibes to the algorithm and it simply took off. It, it obtained about two or 20,000 views within the first 290 days, after which it obtained an extra 80,000 views in like two weeks. So that you by no means know when that inflection level is gonna come for you or a specific piece of content material that you simply put out. You simply must maintain posting content material, make it concerning the behavior and never the end result. Like your purpose needs to be to put up every week, to not get 1,000,000 downloads, as a result of should you put up every week, you may get to your end result ultimately. Anyway,
Daniel Rosen (20:39):
I dedicated in the beginning and it was laborious, however I dedicated. I am gonna document one and launch it each single Tuesday. And we have finished that now for over two years. Yep. And, nevertheless it takes us some days you do not really feel prefer it. Yep. However you simply maintain pushing by means of it. How can your company assist with this course of?
Ryan Helms (20:58):
Effectively, relying on the purpose and who it’s, I imply, we may assist from A to Z like, so all the pieces from the modifying of the content material to the, the graphics to YouTube, to scheduling, to social media, to electronic mail. Like we have now the capabilities to do all the pieces from, from A to Z. Not everybody wants to begin with an company like us, although. I say it like I might love for everybody that is listening to grow to be a consumer, however I understand that lots of people, particularly should you’re simply beginning out in your enterprise, you will have different bills and you’ve got different issues that o oftentimes are higher makes use of of your cash than working with a content material advertising and marketing company. Simply to be totally clear, like a whole lot of instances this isn’t the, an excellent early transfer, proper? It is higher a whole lot of instances for individuals to both do it themselves or simply rent, rent like a, an assistant to assist with among the administrative kind stuff. You’ll be able to nonetheless do a lot of the heavy lifting, however any person may also help pull a few the levers which might be like posting and, and issues like that be clever with how you employ your cash. But when your enterprise is doing nicely and also you’re able to scale up and degree up, perhaps the manufacturing, the distribution, the the look and the texture, that kind of stuff, you already know, we’re right here, we may also help.
Daniel Rosen (22:09):
I learn that there are over 500 hours of latest video content material being uploaded on YouTube each single minute. So how do individuals stand out when there’s a lot content material on the market?
Ryan Helms (22:19):
Yeah, good query. I, I might be, I might be shocked if it is truly not much more than that now that we have now, uh, YouTube shorts which might be being printed as nicely. I, I feel to face out, there’s two methods to do it. And I feel there’s actually just one solution to do it should you’re simply beginning out. You need to begin with, with one thing that makes you distinctive. That may very well be your supply, it may very well be your character, it may very well be the kind of episodes that you simply’re recording. There must be one thing distinctive about what you are doing should you’re simply beginning out. It additionally helps if you’re in a distinct segment for you guys, proper? You are creating, you are not simply instructing individuals tips on how to begin a enterprise. You are instructing individuals tips on how to begin a credit score restore enterprise. So that’s, that’s the area of interest inside beginning a enterprise that your content material is round.
(23:02):
So determine like what’s that vertical that you’ll be serving to individuals in? And there is verticals inside beginning a credit score restore enterprise. There’s verticals inside serving to individuals with their credit score. So like, what, what are you serving to them with their credit score round? Work out what you wanna begin content material on. The wonderful thing about YouTube is it is query-based searches. So after we have been speaking about beginning a, a podcast, like take into consideration that as like an audio podcast, proper? We talked about creating relationships and it being not a lot concerning the numbers, however extra concerning the relationships. In the event you needed to begin a YouTube channel on YouTube, it is query-based searches. So persons are typing in a query, they’re making an attempt to unravel an issue that does not essentially occur inside Apple Podcast and Spotify, like nobody actually goes in Spotify and kinds in a query. It simply usually would not work like that.
(23:49):
However on YouTube it occurs daily, on a regular basis, a number of instances a second. What are all of the questions that my shoppers ask me daily? Simply go create movies. Actually the title of the video is that query. Cuz I can assure you any person’s typing in that very same query into YouTube as nicely. So I might simply begin there, actually say, what’s each query that shoppers or potential shoppers are asking me? And simply create like a 5 minute video on, on every of these. And that is how one can stand out by fixing very area of interest issues. After which as you begin to get subscribers, you can begin to broaden that message a bit bit extra as you get some important mass. However simply be distinctive and, and begin small. Do not attempt to begin enjoying within the, the massive lead, so to talk, since you’ve obtained a whole lot of different people who have much more expertise. They most likely have higher manufacturing, that they perceive content material extra, they’ve much more {dollars} to throw at it. So do not attempt to, do not attempt to compete there. Carve out your personal vertical
Daniel Rosen (24:43):
Good recommendation. And as soon as they begin creating content material, how ought to individuals measure success and which areas to enhance?
Ryan Helms (24:51):
Yeah, so should you’re on YouTube, I might have a look at a pair issues. One is common view length. So a v d common view length, the how, how a lot of a video or is somebody watching of yours? You need them to look at as a lot as attainable of that video. So all the time be in search of that share quantity to go up. In the event that they watch from the start to the top, it might be one hundred percent proper? In the event that they watch half of it, that is gonna be 50%. So simply attempt to improve that quantity on a regular basis. That is a implausible metric to look at on YouTube. Additionally, simply views in subscribers. I would not get too caught up on subscribers, however views are, are an awesome metric. And this goes again to only, uh, not solely YouTube, however podcast and social as nicely. Simply because somebody would not subscribe to your YouTube channel, like your social put up, comply with you on Instagram, subscribe to your podcast, doesn’t imply they are not consuming it.
(25:44):
And it doesn’t imply it’s not serving the meant purpose. I promise you, if persons are consuming the content material, it’s serving its objective. Even when they do not subscribe, you’ve got generated consciousness, you’ve got began to construct belief, and now the following time that individual sees you, they’re gonna acknowledge you as somebody that introduced them worth previously they usually’re gonna eat extra of your content material. So it it, it is difficult, particularly if you’re beginning out. Lots of people get caught up on these metrics and simply know that should you’re creating content material, and so long as you are getting some views like it’s working, like should you’re getting no views, step again, consider, you are doing one thing incorrect. However should you’re getting some views, don’t be concerned. In the event you’re not getting subscribers but, simply know that persons are watching it and it is doing its factor. Like I mentioned, there’s only a lengthy tail to this. It takes time.
Daniel Rosen (26:30):
That is actually good recommendation. What are some low-cost methods to advertise a podcast?
Ryan Helms (26:36):
So should you’re already posting your credit score suggestions, align your credit score suggestions with the content material that you simply’re placing out, proper? So intertwine them. Speak concerning the credit score suggestions in your podcast, if that is smart, proper? After which flip your podcast, the ideas you discuss in your podcast into the social put up. As a result of one of many issues we do in our enterprise is we repurpose a whole lot of content material. That means we, we take a protracted kind piece of content material, a podcast episode, break it up into a whole lot of little items to make it, you already know, way more bang on your buck so to, so to talk, proper? Mm-hmm. <affirmative> get, get extra juice from the squeeze. And that may be a good way for, particularly from a time administration standpoint, if any person operating their very own credit score restore enterprise, they do not have a giant group, how, how can I do one factor and get like 10 outcomes out of it?
(27:24):
How can I document one piece of content material and break that up into and get like 10 items of social content material out of it? Perhaps I document an episode on like 10 greatest credit score suggestions for going into the vacation season. Okay? Every a type of can grow to be a social put up. After which not solely did you get a podcast episode, should you a video, you bought a YouTube episode out of it, you may need obtained some content material for Instagram reels. You bought some simply regular graphic posts that you are able to do in your tales and issues like that, all from that one episode that you simply recorded on these 10 vacation credit score suggestions. So take into consideration that. How do you get probably the most bang on your buck? How do you get extra out of your time? I feel is a, an excellent mindset to have if you’re recruiting content material. Hey,
Daniel Rosen (28:07):
Are you able to inform me a couple of time when a enterprise you’re employed with fully nailed their content material and noticed wonderful outcomes and what made it so profitable?
Ryan Helms (28:15):
Yeah, so one which involves thoughts, uh, is a man who, uh, I may most likely consider a whole lot of examples. This one is a man who had by no means created content material earlier than in his life. And that is why I need to use this instance as a result of lots of people, particularly most likely your viewers, they, they may have posted on social earlier than they, however they have not finished it in a, like, I’ve a purpose to assist this develop my enterprise kind of posting on mm-hmm. <affirmative> on, on the web content material. Um, this man, he had been a freelancer on Upwork. In case your viewers would not know what Upwork is, it is like a market the place you may say, Hey, I do that, after which individuals rent you to do the factor, proper? So he was a freelancer, uh, he’d been an Upwork for some time, had been fairly profitable with that, however had by no means created content material earlier than.
(28:59):
Uh, we helped him provide you with a technique on the kinds of matters that he wanted to be speaking on. We did not do an audio podcast for him, we simply did YouTube. Uh, he began with us final November. Uh, now he has 55,000 subscribers on his channel. Uh, and he had by no means created one piece of content material a day in his life earlier than. He obtained a thousand subscribers within the first month, 10,000 within the first three months, and 55,000 within the first 12 months. And what made that occur was taking a look at what different individuals have been posting about. And I do know you discuss this Daniel as nicely, proper? From modeling what different persons are doing. You need not reinvent the wheel. You’ll be able to say like, what are different individuals doing? And let me me try this higher. Proper? Okay. Th they’ve proved the idea. Okay, let me, let me implement and enhance on that.
(29:46):
So we did the identical factor first. We discovered what are the matters that we have to discuss. So if any person needs to create content material on credit score restore, okay, simply begin typing in key phrases on YouTube and see what different persons are doing. Somebody simply gave you a script. All you need to do is make the script higher. You’ll be able to actually obtain the YouTube video, flip it right into a transcript and, and tweak it and make it your personal, add to it, make it higher. And you have an awesome basis. So what we did was we simply checked out what different individuals have been consuming, created a construction for these movies. So that they sort of linked collectively, you watched this video and the following one we had recorded was the following logical one within the sequence. So that you sort of get down this little rabbit gap and it labored. Incredible.
Daniel Rosen (30:27):
That is so cool. And what else is cool is you are not solely the c e o of Legacy podcasting, however you are additionally a tech founder. What’s the Melville app and what does it do?
Ryan Helms (30:37):
Yeah, so if, should you’re on the web, uh, you’ve got most likely previously six months, there’s all the time one thing taking place in AI proper now. Mm-hmm. <affirmative>, there’s all these new instruments and devices and issues popping out which might be leveraging AI and it is taking place at a, a really fast tempo. Uh, so we’re making a device that leverages AI to primarily assist with content material advertising and marketing actions. So that you add a YouTube video, you add a podcast episode into this device referred to as Melville, and it primarily goes to summarize that content material for you. So in case you have a forty five minute podcast episode, it summarizes it down. It is like a human, uh, readable abstract, proper? Give it some thought like a 4 eight Senate abstract, one thing like that. It offers you episode titles, uh, it pulls out quotes from the content material, all this kinds of stuff to assist make it simpler so that you can work as a particular person enterprise proprietor or content material creator. So should you do not wanna rent that, that va or that assistant to jot down these present notes or that YouTube description for you, this device may also help try this.
Daniel Rosen (31:39):
That’s so cool. Yeah. I like that. After which what’s subsequent for you? What is the subsequent purpose?
Ryan Helms (31:45):
Yeah, I am not one of the best at setting objectives, to be sincere. That is a, it is a actually good query. I, uh, I I need to proceed to develop the company. Uh, that is what mm-hmm. <affirmative>, you already know, quote unquote places meals on the desk. Uh, proper now the software program simply prices cash. Uh, it, it isn’t making a bunch of cash but. I, I am certain you may relate to that earlier in, uh, uh, you already know, credit score restore cloud days <snigger>. Certain. However yeah, proceed to develop the company and actually simply, I need to proceed to maintain my ear to the bottom, so to talk, within the content material world cuz issues are continuously altering. Uh, I feel within the subsequent three years, the the content material creation world is gonna get flipped on its head by ai. I feel AI is gonna change the sport for, for all the pieces. There’s already podcasts on the market which might be 100% ai, just like the individuals No manner.
(32:36):
Yeah. Yeah. There is a, if anybody’s , you may most likely discover it on YouTube kind in, uh, Joe Rogan interviews, Steve j Steve Jobs ai, uh, it is 100% ai. The dialog by no means occurred. And it is, so, not solely did the script get written by ai, however the voices or AI generated as nicely. And it’s, it’s insane. And I feel you are gonna begin seeing extra of this, uh, Hollywood is gonna get disrupted, they mentioned in, you already know, lower than 10 years, we’re gonna have a full size function movie within the movie show that was, uh, conceptualized by ai, 100% rendered by AI that has no actual individual in it, however seems to be like actual individuals. So I, I feel that is gonna be a, a loopy subsequent 10 years.
Daniel Rosen (33:21):
Yeah, it does sound loopy. Yeah. Okay. I wanna change gears proper now. I am gonna ask you some fast questions, reply with the very first thing that pops into your head. Okay? Yep. What’s your enterprise superpower?
Ryan Helms (33:33):
Operations.
Daniel Rosen (33:35):
What’s your enterprise kryptonite? The world you needed to work the toughest to enhance
Ryan Helms (33:40):
Gross sales.
Daniel Rosen (33:42):
What does enterprise possession imply to you?
Ryan Helms (33:47):
Freedom.
Daniel Rosen (33:49):
What drives and motivates you?
Ryan Helms (33:52):
The scoreboard getting higher daily.
Daniel Rosen (33:55):
Superior. What’s your definition of success?
Ryan Helms (33:59):
Time, location and monetary freedom.
Daniel Rosen (34:05):
Superior. And final, should you may return in time and inform your self one piece of recommendation, what would it not be?
Ryan Helms (34:12):
Begin
Daniel Rosen (34:15):
<snigger>. That is good. Effectively, thanks a lot on your time at present, Ryan. This was a whole lot of enjoyable.
Ryan Helms (34:21):
Yeah, man. Uh, like it. Uh, I’ve loved attending to know you over the previous couple of years and, uh, excited to come back on right here and hopefully your viewers obtained some worth from, uh, the matters we lined at present.
Daniel Rosen (34:30):
Oh, I hope so. I do know it. Um, and for everybody on the market, thanks for watching and listening and be sure you take a look at Ryan’s YouTube channel at Ryan Helms and his podcast Content material Funnels on Apple Podcasts to study extra about content material creation and the way it can drive income for your enterprise. And should you’re discovering worth within the issues that I, that I share on this podcast, click on beneath to subscribe and comply with. Additionally, gimme a 5 star assessment and share the present and assist me to vary extra lives. And if you would like to learn the present notes, they’re posted on my weblog. And in case you have a query or a remark, drop it down beneath as a result of I learn every one among them. I might love to listen to from you and I will reply as quickly as I can. Till then, maintain Credit score Hero and I will see you on the following episode and maintain altering lives.
