ABOUT BUSHRA
Bushra is a Pakistani expat in Saudi Arabia with 2 kids. Already incomes 6 figures as a marketing consultant, she wished to generate income with a enterprise that gave her extra freedom and adaptability.
HOW SHE USED ZERO TO LAUNCH
She adopted each step in Zero to Launch — from discovering an concept to launching her first on-line product — to create a aspect enterprise in a model new discipline.
RESULTS
Bushra earns twice as a lot from her part-time on-line enterprise than she does from her full-time job. She’s now planning to take summers off to spend time along with her household.
“Zero to Launch helps you create merchandise and programs that promote themselves.” — Bushra Azhar
*Notice: This video is from Feb. 2014, earlier than Bushra’s on-line enterprise exploded
“I used to be afraid of tarnishing my picture”
Though Bushra was incomes 6 figures as a enterprise marketing consultant, the busy mom of two wished extra freedom and adaptability in her life. She knew on-line enterprise may assist, however she didn’t need to smash her popularity with a “spammy on-line enterprise.”
“I used to be afraid of tarnishing my picture. I’ve an incredible Google presence and a company weblog. Should you search my title, you see all these nice hits. That’s vital as a result of it’s how I get leads for my consulting enterprise.”
Watch how Bushra realized which you could create a reputable on-line enterprise whereas sustaining a stellar popularity.
She joined Zero to Launch and not using a enterprise concept
At first Bushra didn’t know what sort of enterprise she wished to begin. Utilizing the strategies taught in Zero to Launch, she got here up with a number of thrilling concepts after which examined them for profitability.
“I went by means of Ramit’s Concept Mapping train and got here up with 9 completely different concepts. Then I examined every and killed just a few as a result of I spotted they wouldn’t work. By the tip I used to be left with one: educating entrepreneurs about persuasion and negotiation.”
“Why would anybody take heed to me?”
Bushra had an incredible popularity in her trade — however her on-line enterprise had nothing to do along with her established profession.
“I had zero credentials once I began my on-line enterprise. I’ve by no means labored in psychology or persuasion. I’ve by no means even taken a copywriting course. For a very long time I wasn’t even positive if it was spelled ‘copywriting’ or ‘copyrighting’!”
She quickly realized her lack of “credentials” didn’t matter. Utilizing what she realized in Zero to Launch, she was in a position to join along with her viewers so deeply that they instantly noticed her as somebody who may assist them. She explains how in additional element beneath.
“On-line success occurs so rapidly”
In October 2014, six months after becoming a member of Zero to Launch and following this system to a T, Bushra launched her first product for $49. Inside two weeks, she had 320 gross sales.
“It was mind-boggling. I used to be fully hooked.”
With $15,680 within the financial institution, Bushra continued creating and launching new merchandise over the subsequent few months. By the tip of the yr, she earned $30,000 simply from on-line programs and training companies.
She made $23,999 promoting on-line programs inside 8 months
How Bushra 10X’d her gross sales the subsequent yr
Then Bushra began to fret that the one cause individuals purchased from her was as a result of her costs have been low. So the subsequent yr she started providing extra premium applications. She even made a aim to hit $50,000 in gross sales in July. Her husband thought she was delusional.
“I wakened each morning and informed my husband ‘I’m going to make $50,000 this month.’ He didn’t imagine me.
“I didn’t care. I created a brand new product and offered it for $297. I offered all 190 of them in 4 days and made $56,000. It was enjoyable — I acquired to rub it in my husband’s face.”
A small fraction of the Bushra’s July gross sales
Now she had proof individuals would pay her a considerable sum of money on-line. So she took her enterprise a step additional. In October 2015, she created a brand new program with 3 completely different tiers that offered for $499, $799, or $1,499.
She earned $130,000 from that launch.
The teachings she realized from Zero to Launch performed a significant function on this success.
“Earlier than I launched my first program, I went by means of the Zero to Launch worksheets 6-7 occasions. When you study these ideas, you’re in a position to create merchandise and programs that promote themselves.”
Bushra loves the work she’s doing. However what actually excites her is the individuals she will get to work with.
“I created an enormous, loyal neighborhood. These individuals are clever and passionate identical to me. They’re not shoppers, they’re pals. I like working with them.”
As nice as the cash is, her actual measure of success is getting emails like this every day:
Leaving a 6-figure job and taking summers off
Bushra by no means thought her enterprise would attain this stage. She thought if she was fortunate, she would possibly make $10,000 monthly on-line.
However the income she’s constructed from this part-time enterprise is double what she earns as a full-time marketing consultant. Now she’s in a position to step away from her full-time job to spend extra time along with her family members.
“I’m planning to take summers off in order that I can go to my household in Pakistan.”
Need assistance discovering a enterprise concept?
One of many Bushra’s greatest breakthroughs was utilizing the Zero to Launch system to seek out an concept she knew can be worthwhile. Should you’re on the lookout for a enterprise concept of your personal, enter your electronic mail within the field beneath to get my particular report: 30 Profitable On-line Enterprise Concepts.
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